Held in Brisbane late last year, the IMC National Forum highlighted case studies and client partnerships. The event is not dissimilar to the Confab meetings held each year by IMC USA and is allot about networking.

This time, Michael Sherlock, CEO of Australia's most successful bakery franchise Brumby's shared his views on the importance of partnerships with consultants, which he uses extensively.

His message boiled down to three points:

1. Ensure consultants can add value;
2. Encourage them to be partners;
3. Have fun with and reward your consultants!

This has proved a winning recipe!